Follow-up trade show leads FIVE touches to cement your brand and position. Trade shows have the potential to be highly successful. Are you maximizing your trade show potential? We offer a customized follow-up process to assist in your organization's sales and channel development. We research your company culture, interview your sales and management staff, and then customize each contact point. This is all done in your sales and management staffs' own names, on your letterhead as if it came directly from you-- we act as your back-room sales, logistics and marketing engine leaving your sales staff to actively sell. (more)
Grow leads into buyers
•Sales leads are not buyers—yet. They must be grown and nurtured. Today's sales departments invest in training the force in most technical aspects about the industry, the company offerings and perhaps in the benefits of purchasing. Over the last decade, we have witnessed logarithmic leaps in technology which has resulted in highly trained sales and marketing departments in the technology arena.
Whatever happened to the art of Persuasion? Our customized persuasion method involves auditing your company's culture, products and leads, then building a process that linearises the gestation process from a lead of unknown quality into a loyal and habitual buyer. This results in more economical and quicker sales cycles.
The sales force gains a unified understanding of their objectives, and their individual role within the company's structure. Each one can be confident about how each decision they make and where they spend their time, travel and other resources. They also will have confidence in how these decisions will be measured from management. New tools are added to management's understanding and expectation for the sales force. •
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Convert buyers What is your industry market share? Why do buyers that understand your value proposition and offerings continue to purchase from your competitors? Our conversion model process begins with a competitive analysis of both product offerings and company culture. Most companies will discover they have much more to offer; a deeper pool of weapons for the sales force to utilize when on the front line. Your sales people will make better decisions and will be many times more effective once this process is in place. The goal is to build a complete conversion model for the company to leverage in the market; the sales staff will be a great deal more effective knowing, with confidence, how to convert an opportunity, and management will understand the cost of each convert.
Coach sales forces Tiger Woods, LeBron James, Kobe Bryant and Bill Gates could be considered the best of the best in the world at what they do. What do they all have in common besides money? A coach! Selling and managing a sales force today is complex. Management is often challenged and burdened with sometimes conflicting rules and goals from many different influences and personalities. We offer a practical, confidential coaching service customized to you situation. Call or email to set up a free session today.
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Validate and assess markets We build and execute surveys, and accurate samplings of market segments including; market size and market potential, utilizing focus groups and third party interviews. This kind of third party collaboration investment is tiny compared to the overall cost of market and product development and will help in the return-on-investment to risk scrutiny.
We perform market and product audits, building and authoring detailed analysis reports, (samples available), not only with the raw data, but go much deeper with our observations, predictions regarding your competition, and then state our predictions and straight-up analysis on your risk factors versus success factors.
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• •Amplify loyalty How loyal are your customers?How difficult would it be for a competitor to seduce them?
•The StayTuned goal is to build “evangelistic hot-rod missionaries” out of your pool of customers and future customers.
